PUMAYNA
PUMAYNA
CLIENT
Pumayna
CATEGORY
Construction
YEAR
2026
ROL
Communication Rebranding Brand concept
Within the group, each brand has its own role: Unicca builds, Serena designs custom pieces, and Pumayna envisions and plans. Based on that idea, we defined their concept, “Envisioning Lifestyles,” and a tone of voice that is understated, precise, and confident. The brand identity follows the same approach, with a clean logo and a palette of earth tones, burgundy, and gold that conveys warmth and exclusivity.
Within the group, each brand has its own role: Unicca builds, Serena designs custom pieces, and Pumayna envisions and plans. Based on that idea, we defined their concept, “Envisioning Lifestyles,” and a tone of voice that is understated, precise, and confident. The brand identity follows the same approach, with a clean logo and a palette of earth tones, burgundy, and gold that conveys warmth and exclusivity.
Within the group, each brand has its own role: Unicca builds, Serena designs custom pieces, and Pumayna envisions and plans. Based on that idea, we defined their concept, “Envisioning Lifestyles,” and a tone of voice that is understated, precise, and confident. The brand identity follows the same approach, with a clean logo and a palette of earth tones, burgundy, and gold that conveys warmth and exclusivity.
01
We incorporate the brand into every item related to the sale of a property: brochures, presentations, construction signs, business cards, and email signatures. These materials are designed to ensure that each residence is presented with the same level of detail with which it was built.
We incorporate the brand into every item related to the sale of a property: brochures, presentations, construction signs, business cards, and email signatures. These materials are designed to ensure that each residence is presented with the same level of detail with which it was built.
We incorporate the brand into every item related to the sale of a property: brochures, presentations, construction signs, business cards, and email signatures. These materials are designed to ensure that each residence is presented with the same level of detail with which it was built.
02
The project is rounded out with a digital strategy for LinkedIn, Instagram, and Facebook. We define target audiences, objectives, and content pillars for each platform, along with templates and posts that showcase their completed projects, their works in progress, and the lifestyle of each neighborhood.
The project is rounded out with a digital strategy for LinkedIn, Instagram, and Facebook. We define target audiences, objectives, and content pillars for each platform, along with templates and posts that showcase their completed projects, their works in progress, and the lifestyle of each neighborhood.
The project is rounded out with a digital strategy for LinkedIn, Instagram, and Facebook. We define target audiences, objectives, and content pillars for each platform, along with templates and posts that showcase their completed projects, their works in progress, and the lifestyle of each neighborhood.
