VIAVIVA
VIAVIVA
CLIENT
VIAVIVA
CATEGORY
Retail
YEAR
2024
ROL
Rebranding Communication Event coverage Social media
We carried out a comprehensive rebranding that brought back a more playful and approachable identity. We redesigned the logo and color palette and created a universe of characters and illustrations that add warmth and expression to every piece. A brand designed to connect with people and foster a sense of belonging, staying true to its core idea: more life in your city.
We carried out a comprehensive rebranding that brought back a more playful and approachable identity. We redesigned the logo and color palette and created a universe of characters and illustrations that add warmth and expression to every piece. A brand designed to connect with people and foster a sense of belonging, staying true to its core idea: more life in your city.
We carried out a comprehensive rebranding that brought back a more playful and approachable identity. We redesigned the logo and color palette and created a universe of characters and illustrations that add warmth and expression to every piece. A brand designed to connect with people and foster a sense of belonging, staying true to its core idea: more life in your city.
01
The identity was brought to life through signage, construction graphics, and public spaces, along with renderings and 3D visualizations that offer a glimpse of what the new spaces will be like. Each element helps make the promenade recognizable from a distance and easy to navigate.
The identity was brought to life through signage, construction graphics, and public spaces, along with renderings and 3D visualizations that offer a glimpse of what the new spaces will be like. Each element helps make the promenade recognizable from a distance and easy to navigate.
The identity was brought to life through signage, construction graphics, and public spaces, along with renderings and 3D visualizations that offer a glimpse of what the new spaces will be like. Each element helps make the promenade recognizable from a distance and easy to navigate.
02
Today we’re supporting VIAVIVA with its daily communications. We manage its social media, produce photos and videos, and create content in collaboration with the local businesses that are part of the shopping district, so that each business has its own voice within a single brand.
Today we’re supporting VIAVIVA with its daily communications. We manage its social media, produce photos and videos, and create content in collaboration with the local businesses that are part of the shopping district, so that each business has its own voice within a single brand.
Today we’re supporting VIAVIVA with its daily communications. We manage its social media, produce photos and videos, and create content in collaboration with the local businesses that are part of the shopping district, so that each business has its own voice within a single brand.
03
In 2026, we developed a 360-degree campaign called “Let’s Go to VIAVIVA,” with a public presence through screens at stations, bus stops, and large-format billboards. The concept “More Than One Way to Experience It” reflects the diversity of experiences each promenade offers and reinforces the identity of each location within a single visual system, establishing VIAVIVA as a meeting place for the city.
In 2026, we developed a 360-degree campaign called “Let’s Go to VIAVIVA,” with a public presence through screens at stations, bus stops, and large-format billboards. The concept “More Than One Way to Experience It” reflects the diversity of experiences each promenade offers and reinforces the identity of each location within a single visual system, establishing VIAVIVA as a meeting place for the city.
In 2026, we developed a 360-degree campaign called “Let’s Go to VIAVIVA,” with a public presence through screens at stations, bus stops, and large-format billboards. The concept “More Than One Way to Experience It” reflects the diversity of experiences each promenade offers and reinforces the identity of each location within a single visual system, establishing VIAVIVA as a meeting place for the city.
