LUFT
LUFT
CLIENT
Luft
CATEGORY
Institutional
YEAR
2026
ROL
Art direction & Branding
Every investment has two sides: capital and local knowledge. Luft is the point where the two meet, and we built its identity around that concept. A symbol of convergence, a logo with distinctive details that convey direction and movement, and a palette of deep blues that speaks to trust and solidity.
Every investment has two sides: capital and local knowledge. Luft is the point where the two meet, and we built its identity around that concept. A symbol of convergence, a logo with distinctive details that convey direction and movement, and a palette of deep blues that speaks to trust and solidity.
Every investment has two sides: capital and local knowledge. Luft is the point where the two meet, and we built its identity around that concept. A symbol of convergence, a logo with distinctive details that convey direction and movement, and a palette of deep blues that speaks to trust and solidity.
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The new brand identity was applied to the tools Luft uses daily to connect with partners and investors: business cards, email signatures, presentation and document templates, as well as his LinkedIn profile. At the same time, we supported the evolution of Terra Oil—the oil and gas platform founded by Luft—with a visual refresh that preserves its essence and integrates it into the same ecosystem.
The new brand identity was applied to the tools Luft uses daily to connect with partners and investors: business cards, email signatures, presentation and document templates, as well as his LinkedIn profile. At the same time, we supported the evolution of Terra Oil—the oil and gas platform founded by Luft—with a visual refresh that preserves its essence and integrates it into the same ecosystem.
The new brand identity was applied to the tools Luft uses daily to connect with partners and investors: business cards, email signatures, presentation and document templates, as well as his LinkedIn profile. At the same time, we supported the evolution of Terra Oil—the oil and gas platform founded by Luft—with a visual refresh that preserves its essence and integrates it into the same ecosystem.
