HAŪS
HAŪS
CLIENT
Haūs Desarrollos
CATEGORY
Real Estate
YEAR
2025
ROL
Branding & 360 communication
A house can be defined by its materials or by what happens inside it. Haüs needed to address both aspects, and that’s how “We Build the Unique” was born—a concept with two perspectives: the technical perspective, which highlights architecture, design, and construction quality; and the emotional perspective, which tells the stories that unfold in every home.
A house can be defined by its materials or by what happens inside it. Haüs needed to address both aspects, and that’s how “We Build the Unique” was born—a concept with two perspectives: the technical perspective, which highlights architecture, design, and construction quality; and the emotional perspective, which tells the stories that unfold in every home.
A house can be defined by its materials or by what happens inside it. Haüs needed to address both aspects, and that’s how “We Build the Unique” was born—a concept with two perspectives: the technical perspective, which highlights architecture, design, and construction quality; and the emotional perspective, which tells the stories that unfold in every home.
01
La identidad sigue esa misma línea. Diseñamos un logotipo con una tipografía armada, geométrica y de trazos uniformes, que transmite orden y estructura, y una ū como isotipo para usos reducidos. La paleta combina los grises del hormigón con tierras y un verde profundo que suma la naturaleza a sus piezas.
La identidad sigue esa misma línea. Diseñamos un logotipo con una tipografía armada, geométrica y de trazos uniformes, que transmite orden y estructura, y una ū como isotipo para usos reducidos. La paleta combina los grises del hormigón con tierras y un verde profundo que suma la naturaleza a sus piezas.
La identidad sigue esa misma línea. Diseñamos un logotipo con una tipografía armada, geométrica y de trazos uniformes, que transmite orden y estructura, y una ū como isotipo para usos reducidos. La paleta combina los grises del hormigón con tierras y un verde profundo que suma la naturaleza a sus piezas.
02
The brand was featured on stationery, folders, business cards, construction signs, and public spaces, as well as online through its own website. The project was rounded out by managing the brand’s social media accounts and advertising campaigns, with content designed to showcase the materials, construction progress, and lifestyle of Parque Leloir.
The brand was featured on stationery, folders, business cards, construction signs, and public spaces, as well as online through its own website. The project was rounded out by managing the brand’s social media accounts and advertising campaigns, with content designed to showcase the materials, construction progress, and lifestyle of Parque Leloir.
The brand was featured on stationery, folders, business cards, construction signs, and public spaces, as well as online through its own website. The project was rounded out by managing the brand’s social media accounts and advertising campaigns, with content designed to showcase the materials, construction progress, and lifestyle of Parque Leloir.
