NODO
NODO
CLIENT
INARCH
CATEGORY
Rela Estate
YEAR
2025
ROL
Rebranding
We designed NODO’s brand identity based on its own architecture. The building’s floor plan inspired the symbol and a graphic system of geometric shapes, accompanied by a palette of red and yellow. It is a brand with an urban character, built on a central concept that we defined as part of the strategy: the experience of three neighborhoods in one place.
We designed NODO’s brand identity based on its own architecture. The building’s floor plan inspired the symbol and a graphic system of geometric shapes, accompanied by a palette of red and yellow. It is a brand with an urban character, built on a central concept that we defined as part of the strategy: the experience of three neighborhoods in one place.
We designed NODO’s brand identity based on its own architecture. The building’s floor plan inspired the symbol and a graphic system of geometric shapes, accompanied by a palette of red and yellow. It is a brand with an urban character, built on a central concept that we defined as part of the strategy: the experience of three neighborhoods in one place.
01
The building’s floor plan served as the starting point for the branding. That bird’s-eye view gave rise to the symbol and a graphic system of geometric shapes that serves to identify, guide, and connect. Colors, typefaces, and visual elements are linked to the urban landscape and the cultural life of the area—an environment shaped by the creativity and trends of Buenos Aires.
The building’s floor plan served as the starting point for the branding. That bird’s-eye view gave rise to the symbol and a graphic system of geometric shapes that serves to identify, guide, and connect. Colors, typefaces, and visual elements are linked to the urban landscape and the cultural life of the area—an environment shaped by the creativity and trends of Buenos Aires.
The building’s floor plan served as the starting point for the branding. That bird’s-eye view gave rise to the symbol and a graphic system of geometric shapes that serves to identify, guide, and connect. Colors, typefaces, and visual elements are linked to the urban landscape and the cultural life of the area—an environment shaped by the creativity and trends of Buenos Aires.
02
We applied the brand to signage, public spaces, brochures, packaging, social media, and sales presentations. We also included 3D renderings of the apartments and amenities to give a preview of what life in the building will be like and to support its marketing efforts.
We applied the brand to signage, public spaces, brochures, packaging, social media, and sales presentations. We also included 3D renderings of the apartments and amenities to give a preview of what life in the building will be like and to support its marketing efforts.
We applied the brand to signage, public spaces, brochures, packaging, social media, and sales presentations. We also included 3D renderings of the apartments and amenities to give a preview of what life in the building will be like and to support its marketing efforts.
